Outdoor advertising can effectively reach a broad audience, create brand awareness, and make a lasting impression on potential customers.

Common types of outdoor advertising include static and digital billboards, street lamp poles, and transit advertising.

Locations are chosen based on campaign objectives and targeted audience. We consider factors such as traffic volume, demographics, and visibility when selecting prime locations for outdoor ads.

Campaign duration depends on the media plans and objectives. They are either tactical or strategic. Tactical campaigns are more short-term and focused on specific actions or immediate results while strategic campaigns focus on long-term goals, overall brand positioning, and larger market objectives. The minimum duration of a campaign is one month.

Metrics such as brand awareness surveys, foot traffic analysis, and online engagement can help gauge the success of an outdoor advertising campaign with call-to-action messaging.

Costs depend on factors like types and sizes of billboards, location, duration, and whether it's static or digital. We can provide detailed pricing based on your campaign needs.

Yes, we provide an end-to-end implementation of an outdoor advertising campaign as follows:

Campaign Planning: This phase involves defining campaign objectives, identifying the target audience, determining key messaging, and setting a budget. It's crucial to decide on the type of outdoor advertising (billboards, transit ads, etc.) that best suits your goals. Creative Development: Designing the visual and messaging elements of the ad. This includes creating eye-catching graphics, compelling copy, and ensuring brand consistency.

Campaign Planning: This phase involves defining campaign objectives, identifying the target audience, determining key messaging, and setting a budget. It's crucial to decide on the type of outdoor advertising (billboards, transit ads, etc.) that best suits your goals. Creative Development: Designing the visual and messaging elements of the ad. This includes creating eye-catching graphics, compelling copy, and ensuring brand consistency.

Campaign Planning: This phase involves defining campaign objectives, identifying the target audience, determining key messaging, and setting a budget. It's crucial to decide on the type of outdoor advertising (billboards, transit ads, etc.) that best suits your goals. Creative Development: Designing the visual and messaging elements of the ad. This includes creating eye-catching graphics, compelling copy, and ensuring brand consistency.

Campaign Planning: This phase involves defining campaign objectives, identifying the target audience, determining key messaging, and setting a budget. It's crucial to decide on the type of outdoor advertising (billboards, transit ads, etc.) that best suits your goals. Creative Development: Designing the visual and messaging elements of the ad. This includes creating eye-catching graphics, compelling copy, and ensuring brand consistency.

Yes, Outdoor advertisements go through a vetting process with the Advertising Regulatory Council of Nigeria. ARCON

Yes, except for religious and campaigns.

Deployment of campaign materials varies from city to city.

Billboards are secured with a contract and payment on a first-come, first-served basis. With a contract and payment, you can secure a billboard currently occupied with a campaign ahead of when it will be available.

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